At Diamore Diamonds Dallas in Dallas, Texas, we set ourselves apart from any traditional retail jewelry store, so called diamond wholesaler, diamond broker, independent diamond dealer, by our extremely low overhead. Walk into a typical jewelry store in Dallas, Texas and you see polished marble floors, elaborate display cases, inventory with high carrying costs, expensive insurance, elaborate security and employees with salaries and benefits. Jewelry stores in Dallas, Texas spend thousands of dollars for advertising on billboards, newspaper ads, printed flyers, radio ads, and sponsor official sport teams. Who do you think is paying for those expenses? It's certainly not those customers buying watch batteries and tiny gold earrings.
Traditional retail stores overhead expenses can be greater than the wholesale cost of the diamond itself and these are extra expenses that consumers have to pay for but cannot wear out of the store. The question is do you really want to pay 50% to 100% more than our prices for the privilege of shopping in a lavishly decorated retail jewelry store. We keep overhead expenses extremely low and pass the savings on to you. Our prices are a fraction of discounted retail sales prices. We help you hold on to your hard earned money and still get a big beautiful diamond engagement ring.